'IfIwonmillions.com' is a site built for BBDO & California Lottery by Ludlow Kingsley design studio.
Website allows visitors to share what they would do if they won the lottery, see what others wrote and vote for your favorites, explore and share via Twitter and Facebook.
Each "million dollar dream" is represented by a lottery ball icon. The ball numbers represents their popularity score. There is an alternative views as well, as for example search entries by most used words, rankings, keywords and even geographic locations.
Although I'm not a big fan of any kind of lottery, I was curious to see what people will actually do if they won a million.
check it out
Ludlow Kingsley design studio